“Did you make a reservation yet?”
“Not yet. I’m having trouble with these websites.”
“What do you mean?”
“Either the text is too small, and I can’t read it, or there is only a picture of smiling people or a campfire on the home page. I’m giving up using my phone. I’ll have to pull out the laptop.”
“Ok, I guess we’ll be here awhile. I’ll pull forward, so we’re not blocking the pumps.”
Make it Mobile-friendly
If your RV park or campground’s website is not optimized for mobile devices, your potential guests need to use another device with a larger screen or move on to the next park.
According to Statista, 63% of organic search visits are from a mobile device. This means 63% of potential customers are using their mobile devices to search the internet — including those making reservations for campgrounds and RV parks.
Mobile devices account for over 59% of the market share worldwide.
Let’s check in on your potential guests to see if they’ve made a reservation yet. It’s going to be dark soon.
“This is better than on my phone. But I still can’t find the phone number or even the address!
“Doesn’t that information show in the Google search?”
“Not for all the parks. The one I want shows on the map, but when I go to the site, I can’t find how to contact them!”
“Then go to the next park. We’ll just drive farther.”
Make it User-Friendly
Don’t make your user scroll down to find how to contact you.
A beautiful picture of your campground or RV resort may look great on your home page, but if your potential guest can’t easily find your phone number, address, and other necessary information, they’ll leave your website.
And book their stay at your competition.
Your home page should be user-friendly, easy to navigate, and informative. Make it as easy as possible for a potential guest to contact you or book online.
Consider including a brief description of your park, contact and booking information, and a link to Google Maps with your location as the destination.
If you haven’t made updates to your Campground or RV park website in the last several years, consider a Site Audit. A site audit will uncover issues visitors to your site may have. And suggest ways to improve your search rankings and potential guests’ user experience.
What is a Site Audit?
A Site Audit includes a page-by-page review of your website from the potential guest’s point of view.
- Is it engaging?
- Does it prompt them to make a reservation?
- Is it about the benefits for your guest?
- Does it give them a good reason to stay?
- Does it answer the potential guests’ key questions?
A site audit can reveal issues the park owner or manager may not be aware of. Problems making it difficult for a potential guest to make a reservation or contact you.
It’s getting late. Let’s check to see what’s happening with your potential guests.
“Are you sure this is the place? I don’t see any signs.”
“Turn here. I can see an RV at the entrance.”
Hmmm. Let’s talk about that later. . .
In the meantime, if you want to learn more about the benefits of website audits for businesses in outdoor hospitality, contact me at peggy@pscopywriting.com.
Or visit my website for more information: PSCopywriting.com.
I live full-time in my RV and make reservations at campgrounds, RV parks, and resorts regularly. I speak RV and know what potential guests want and need.
